Duration
3 days
Overview
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
- - Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
- - The difference between native apps and websites
- - The difference of agile vs. waterfall approaches
- - User personas and site personas
- - User testing
The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.
These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.
Course Outline
- The User Experience Process
- Defining the term "user experience"
- User-centric design
- What could possibly go wrong?
- The UX Phases (part 1)
- The UX Phases (part 2)
- Waterfall vs. Agile
- Web vs. App
- Project Ideas: Alyson and Bradley
- Asking Good Questions: Determining Strategy
- Introduction to Week
- User Research
- Inspiration
- Analytics
- User Needs and Client Needs
Target Audience
- Strategy: Alyson and Bradley
- Interview with Craig Cooke: Determining success
- What is in and What is Out: Outlining Scope
- Introduction to Week
- Introduction to Outline of Scope
- Content and Functionality
- Outline of Scope Example
- Scope: Alyson and Bradley
- Interview with Melissa Kuo
- Getting your Ducks in a Row: The Sitemap
- Introduction to Sitemaps
- Information Architecture
- Sitemap Concerns
- Sitemapping: an annotated process
- Sitemap Elements
- Sitemap Example
- Treejack Introduction
- Treejack Analysis
- Sitemap: Alyson and Bradley
Programme scope, delivery arrangements and suitability are confirmed during enquiry.