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EIEIO / AUTOMATION & EMERGING TECHNOLOGY

UX Design

Course outline

2 days
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Duration

UX Design

2 days

Overview

NOTE: Based on the client's request, this course can be tailor-made for the client's industry/field. Bespoke (along with general) examples will be used to ensure trainees will be able to apply their knowledge immediately for their company UX design benefits.

As a “Product designer,” it is important to understand that the optimal design is a balancing act between:

BUSINESS NEEDS > DESIRABILITY

TECHNICAL FEASIBILITY > FEASIBILITY

GOOD UX FOR THE USER > VIABILITY

To start this journey, we will be developing user personas, user stories, and user journey maps

Conducting usability studies

Creating wireframes and prototypes

Testing and iterating on designs

Building a professional portfolio

DAY 1

A. UI DESIGN FUNDAMENTALS

You'll learn the base User Interface design principles, how to make your UI responsive and accessible, and create a style guide.

  • UI design principles & process
  • Typography and importance of content design
  • Accessibility
  • Iconography
  • Graphics
  • Designing with development in mind

B. UX DESIGN FUNDAMENTALS

You'll learn how to carry out user research, map user journeys, run usability & A/B testing and track conversions

  • Introduction to User Experience design process
  • UX versus UI
  • Developing personas, user stories, and user journey maps
  • Conducting usability studies
  • Carrying out user research and reporting findings
  • Mapping user journeys and experience maps
  • Creating information architecture using card sorting
  • Usability testing remotely & in person
  • A/B testing
  • Review of the best accessibility practices

C. WIREFRAMING & RAPID PROTOTYPING

You'll create a wireframe your own portfolio website using Adobe XD or Figma

  • Structuring content
  • Creating layout in Adobe XD app
  • Embedding fonts, icons and graphics
  • Prototyping interactions
  • Testing on a real device
  • Review of UI design tools

DAY 2

D. BEHAVIOURAL UX

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way.

  • Behavioural science principles of decision-making
  • Taking nudging digital
  • Inside Cambridge Analytica
  • Predicting the future from behavioural cues
  • Using digital footprints to understand your users
  • Designing personality-targeted user experiences
  • The power of the personalised nudge
  • Faces, cheeks and eyes: New tech opportunities
  • The ethics of it all

E. CONTENT DESIGN & UX WRITING

You'll learn tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.

  • writing and editing skills/digital copywriting:
  • think like a journalist
  • working with stakeholders
  • plus some basic content strategy to underpin any project

F. PROJECT-BASED UX PORTFOLIO AND INDUSTRY CASE STUDIES

You'll learn how to make a UX portfolio and complete one complete project.

  • Guiding trainees in making and polishing their portfolio both in a document-form and a website-form
  • Preparing at least one UX design-based on industry-standard in both mobile and desktop version

Programme scope, delivery arrangements and suitability are confirmed during enquiry.