EIEIOTECHNOVATION
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EIEIO / AUTOMATION & EMERGING TECHNOLOGY

THE SCIENCE AND ART OF EFFECTIVE WEB AND APPLICATION DESIGN

Course outline

3 days

WHAT YOU WILL LEARN

Designing intuitive and effective user interfaces is both science and art. During this course, participants will learn how to apply research-based and field-tested Web and application design principles and methodologies.

Initially they will focus on the four foundational layers of the interface: Navigation, Presentation, Content, and

Interaction. Participants will then be provided with the framework and methodology needed to support rapid prototyping initiatives. Finally, they will extend their sphere of influence through the application of accessibility and cross cultural design methods.

What you’ll learn

How to implement user-centered requirements into usable designs

How to integrate the focal points of design: Navigation, Presentation, Content, and Interaction

How Web site and application design strategies differ and overlap h

AUDIENCE

Those involved in the design and development of e-commerce, sites, informational and promotional sites, intranets, and applications

METHODOLOGY

A comprehensive student manual

Workbook and Resource Guide that contains:

o Course exercises o User interface control selection guide o Glossary with annotations and illustrations o Quick reference job aids

COURSE OBJECTIVES

Upon completion of this program, participants should be able to :

Identify, select, and implement appropriate navigation models used to build intuitive navigation structures

Course Outline :: THE SCIENCE AND ART OF EFFECTIVE WEB AND APPLICATION DESIGN ::

Make better decisions and recommendations to improve visual design, including: layout, color, graphics and icons, and text

Implement effective usability-based content organization and treatment methods

Ensure intuitive interaction through appropriate UI control selection and error and feedback design

Increase design efficiency using Web and application standards

Extend their UCD sphere of influence into the domains of user experience, accessibility, and cross-cultural design

Module 1 - Design is Science and Art

Scientific models in user-centered design (UCD)

Definition of UCD

Exercise: Designing for functional requirements

Characteristics of usable designs

UCD Benefits

Exercise: Conduct a design heuristic evaluation

Module 2 - Navigation

Characteristics of usable navigation

Primary navigation systems o Hierarchical models o Persistent design systems o Sequential navigation o Search

Supplemental navigation o Index o Breadcrumbs o Quick links

Multiple systems navigation design

Exercise: Select appropriate navigation models

Module 3 - Presentation

Visual-cognitive processing o Eye movement and eye tracking o Gestalt principles of visual design

Course Outline :: THE SCIENCE AND ART OF EFFECTIVE WEB AND APPLICATION DESIGN ::

Layout

Exercise: Evaluate and redesign a cluttered screen

Color

Graphics

Text

Module 4 - Content

Printed vs. digital content

Writing for clarity o Writing style o Word choice o Mechanics

Methods that facilitate scanning o Writers’ pyramid o Headings, bulleted and numbered lists

Exercise: Sharpen writing skills

Module 5 - Interaction

Factors that influence interaction design

User interface controls o Data entry and selection o Navigation and action o Multi-function controls

Exercise: Selecting appropriate UI Controls

Error handling and prevention

Feedback

Exercise: Design an effective feedback message

Module 6 - Screen Elements and Wireframing

Screen elements

Wireframing o Low fidelity o High-fidelity

Effective prototyping strategies

Course Outline :: THE SCIENCE AND ART OF EFFECTIVE WEB AND APPLICATION DESIGN ::

Exercise: Build a paper wireframe

Module 7 - Accessibility

Why design for accessibility

Types of disabilities o Vision o Hearing o Motor o Cognitive

Assistive technologies

Accessibility laws

Accessibility guidelines o Section 508 Guidelines o Accessibility Guidelines (WCAG 2.0) o Web Accessibility Initiative (WAI)

Evaluating for accessibility

Exercise: Conduct a site review for accessibility

Module 8 - Internationalization

Internationalization and Localization

Multicultural considerations

Internationalization design process and usability testing

Module 9 - Beyond Design Knowledge

Barriers to implementing UCD practices

UCD practitioners’ knowledge, skills, and abilities

Academic training and HFI certification

UCD and HCI professional organizations

Programme scope, delivery arrangements and suitability are confirmed during enquiry.