Duration
Social Media Marketing for Academic-Based Businesses
2 days
Day 1: Foundations and Platform-Specific Strategies
Morning Session: Introduction and Facebook Marketing
- Introduction to Social Media Marketing (1 hour)
- Overview of digital marketing and its importance.
- Understanding the role of social media in business.
- Facebook Marketing Essentials (2 hours)
- Setting up and optimizing a Facebook Business Page.
- Basics of Facebook Ads and audience targeting.
- Content creation strategies for engagement.
Afternoon Session: Instagram Marketing
- Instagram Marketing Techniques (2 hours)
- Creating and optimizing an Instagram Business Profile.
- Utilizing Instagram Stories and Reels for engagement.
- Visual content strategies and influencer collaborations.
- Hands-On Activity: Content Planning (1 hour)
- Develop a content calendar for Facebook and Instagram.
Day 2: Intermediate Strategy Strategies and TikTok Marketing
Morning Session: TikTok Marketing and Tools
- TikTok Marketing Strategies (2 hours)
- Understanding TikTok's unique features and audience.
- Creating engaging and viral content.
- TikTok Ads and community engagement.
- Social Media Tools and Analytics (1 hour)
- Overview of tools for managing and analyzing social media.
- Using analytics to refine strategies.
Afternoon Session: Sector-Specific Strategies and Integration
- Sector-Specific Strategies (1.5 hours)
- Tailored strategies for project management, hospitality, event management, etc.
- Case studies and examples.
- Building a Cohesive Social Media Strategy (1.5 hours)
- Integrating social media with overall marketing efforts.
- Budgeting and resource allocation.
- Future trends and adapting to changes.
- Final Activity: Strategy Development (1 hour)
- Participants develop a mini social media strategy for their business to ensure participants can apply what they learn to their specific industries.
How This course can be beneficial to the related industry as per following:
Project Management and Property Management:
- The course includes strategies for creating engaging content and using social media tools to showcase project updates, property listings, and management services. Facebook and Instagram are particularly useful for visual content and community engagement.
Hospitality and Entertainment:
- Instagram and TikTok are ideal platforms for these industries due to their visual nature. The course covers content creation, influencer collaborations, and engagement strategies that can help promote hospitality services and entertainment events.
Event Management:
- Social media is crucial for promoting events, engaging with attendees, and sharing live updates. The course provides insights into using Facebook Events, Instagram Stories, and TikTok for event promotion and audience interaction.
High-Value Crops:
- The course addresses how to use social media to educate and inform audiences about high-value crops, share success stories, and connect with potential buyers or partners through targeted content and ads.
ICT Innovations:
- For businesses focused on ICT innovations, the course offers strategies to highlight technological advancements, share educational content, and engage with a tech-savvy audience on platforms like Facebook and Instagram.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.