Duration
2 days
Overview
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Course Outline
SEO Strategy Development
- What does an SEO do in their day-to-day work?
- How to craft remarkable SEO strategy for 2017
- SEO Strategy Audit
- How to create demand for sites with little or no search volume
Site Audits and Structure
- Kickstart an SEO Site Audit for your Startup
- Controlling Indexing for better Search Engine Ran
- Subfolders vs. Subdomains
Keyword Research Basics
- How You Can discover, prioritizing keywords
- How to Build a Killer Content to Keyword Map
On-Page SEO Fundamentals
- Principles of a great on page SEO strategy
- How to Optimize for Competitors' Branded Keywords
Link building and Off-Page SEO
- The Rules of Link Building
- Targeted Link Building in 2016
- Attributes that Influence a Link's Value
Reporting on SEO
- How to convert client goals into reportable metrics
- How to prove the ROI of content campaigns
Tools Demonstration During Training
- Google Analytics
- Market Samurai
- SEO Ranking
- Website Auditor
- Any other relevant SEO Tools
Training Methodology
- Hands on Exercise, Worksheets (Laptop is required)
- Knowledge Sharing from Gimmegrowth.com (growth hacking platform by 500 Startup partners)
Programme scope, delivery arrangements and suitability are confirmed during enquiry.