Duration
1 day
Learning Objectives
- Introduction to basics of psychology in User Experience Design
- Introduction to Human cognition, Sensory perception & Memory
- Understanding the Norman's Three Levels of Design (Visceral level, Behavioral level & Reflective level
- Understanding Cognitive reviews, applying user psychology in the design
Course content
Psychology in Interaction Technology
- Introduction to human factors – role of psychology, physiology in interaction design,
- Human cognition.
- Anatomy of human eye (an introduction)
- Sensory perception
- Attention
- Learning & Memory
- Problem solving
- Convergent and divergent thinking
- Reasoning
- Positive Psychology
Cognitive Frameworks
- Conceptual Model
- Human info processing and execution
- The Gestalt Laws and Interface Design
- User & Human Errors and UID
- Metaphors in User Interface Design
Psychology of Consumer behavior
- Understanding human mind
- Decision making process
Normans Three Levels of Design
- Visceral level
- Behavioral level
- Reflective level
- Understanding Emotional Experiences
- The Functions of Emotions
- Determining the Range of Emotions:
- Labeling Our Feelings
- The Roots of Emotions
- Making Sense of the Multiple Perspectives of Emotion
- Persuasive design principles
Programme scope, delivery arrangements and suitability are confirmed during enquiry.