Duration
2 days
Overview
Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.
Learning Points:
- Optimize the marketing strategy for your products, manage products during the first half of product cycle,
- Ensure smooth transition to production, finding the right solution to the right problem for the right market
Entry Criteria
- At least one year of experience in the field of Product Management (or its equivalent)
- Completed an acceptable course of study
Who Should Attend
The course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio.
- Product Managers, Directors and Vice Presidents of Product Management
- Executives, Strategic planners, and others who manage product portfolios and corporate strategy
- Development Managers and Leaders looking to move into or interfacing with Product Management
Introduction
- Product Lifecycle Management Process
- New Product Development
- Commercialization
- Strategic Planning
- Product Management Toolbox
DAY 2
- Value Creation
- Understanding Goods & Services
- Market Research
- Marketing Mix
- Product Decisions
- Product Positioning
Programme scope, delivery arrangements and suitability are confirmed during enquiry.