Duration
1 day
Outline
- The power of personas: What they are and why they work
- Personas vs. user profiles, demographics, and customer segmentation
- Create a common language about user needs, motivations, and behaviors
- Shift away from opinion-based decisions
- Understanding the benefits and challenges of personas
- Why persona efforts succeed and fail
- How to put personas to work for you
- Where to fit personas into the product development process
- Advocating for personas in your organization
- Encouraging your team to use personas effectively
- The persona creation process
- User research and data collection
- Turning data into personas: separating the fluff from relevant information
- Creating personas with limited time and resources
- Assumption personas
- How many different personas to define?
- Communicating personas for widespread acceptance
- Developing a communication strategy
- Persona artifacts
- How to utilize personas throughout the development process
- Driving feature generation and definition through personas
- Exploration of user needs
- Persona-based competitive analysis
- Using personas to plan and scope your product
- Extracting and prioritizing feature lists
- Evaluating design ideas with user scenarios
- Leveraging personas for user story generation
- Persona based product evaluation
- Beyond the project: What comes of your personas after launch
- Persona evaluation and maintenance: evolving your personas and keeping them relevant
- Using personas to drive documentation and support teams
- Personas and website analytics
- Using personas to guide SEO and content development
- Measuring the success of your persona effort
- Reuse or retirement?
Programme scope, delivery arrangements and suitability are confirmed during enquiry.