Duration
2 days
Audience
This intermediate course is for:
- Social media analysts and administrators
- Merchandise Managers
Prerequisites:
You should have completed:
- IBM Cognos Consumer Insight: Overview (V1.1) eLearning course and a basic understanding of social media
Course Outline
IBM Cognos Consumer Insight: Overview
- What is IBM Cognos Consumer Insight?
- Beneficiaries of Cognos Consumer Insight
- How Cognos Consumer Insight Works
- Differentiators
- Satisfy Business Drivers and Listening Gaps
- Predictive Analytics
- User Interfaces
- Key Terms
Introduction to Administration and Queries
- Cognos Consumer Insight Processing
- Leverage Tenants
- Workflow Overview
- User Roles
- Configurable Features of the Administration Portal
- Configuration Process
- Queries
- Query Techniques
- Test and Refine Queries
- Query Best Practices
Types and Concepts
- The Cognos Consumer Insight Analytic Result
- Capture the Right Content
- Concepts
- Types
- Define Types and Concepts
- CCI Uses Types to Generate Snippets
Hotwords and Sentiment
- Define Hotwords
- Hotword Limitations
- Hotword Alternate Approach
- Pattern Syntax
- Define Patterns
- Define Patterns Advanced Example
- Sentiment Detection
- Sentiment Detection Tips
- Configure Sentiment
- Verify Sentiment Terms
- Media Sets
- Evolving Topics
Introduction to Jobs
- History Data Overview
- Cognos Consumer Insight Engine
- Jobs in Cognos Consumer Insight
- Data Fetcher Phase
- Analysis Phase
- Export Phase
- Manage Jobs
The Analysis Portal
- Terminology Review
- The Analysis User Interface
- Analysis Portal Tabs: Overview
- Dashboard Tab
- Search
- Advanced Search
- Relationships Tab
- The Relationship Views
- Calculate Affinity
- Sentiment Tab
- Sentiment Examples
- Search Results Tab
- Evolving Topics Tab
- Reports Tab
Cognos Consumer Insight Reports
- IBM Cognos BI Reports
- The IBM Cognos Consumer Insight Report
- Coverage Reports
- Hotwords Reports
- Influencers Reports
- Sentiment Reports
Appendix A: Tenant Maintenance
- Create a Tenant
- Delete a Tenant
Appendix B: The Data Fetcher Development Kit
- What is a Data Fetcher?
- The Data Fetcher Development Kit
- Implement
- Validate
- Publish
- Output Formats
Programme scope, delivery arrangements and suitability are confirmed during enquiry.