EIEIOTECHNOVATION
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EIEIO / DATA SCIENCE

Marketing Analytics with Google Data Studio

Course outline

1 day

Duration

1 day

Overview

With basic knowledge of Google Data Studio, you can turn any information into sleek data visualizations full of meaningful insights. But Data Studio offers a special bonus for marketers: easy access to data sets from the entire Google Marketing Platform and social media sites such as Facebook and Twitter.

In this course, you will learn how to create your own engaging and interactive dashboards to track marketing campaigns with Google Data Studio.

Who Should Attend

  • Marketeers
  • Data Analysts

Outline

Topic 1: Get Started on Data Studio

  • Data Studio overview
  • How Data Studio works
  • Access controls
  • Data Studio Home page
  • Data source overview
  • Report overview
  • Report edit mode overview

Topic 2: Build your First Report

  • Connect Data
  • Create a new report and add charts
  • Add and configure report controls
  • Share reports with others
  • Format and Design Reports
  • Data visualisation basics
  • Create and use report templates

Topic 3: Add Interactivity

  • Making Interactive Drop Down Menu
  • Making Graphs Interactive
  • RefiningYour Dashboards
  • Sharing and Publishing Reports

Programme scope, delivery arrangements and suitability are confirmed during enquiry.