Duration
4 days
Outline
This module focuses on the importance and challenges of creating an appropriate digital strategy to enable the success of businesses and how it can (and should) be integrated to the IT strategy and aligned with the wider organization’s goals.
It explores the use of ITIL framework to support organizations in their digital transformation journey by providing a structured and flexible approach for addressing service management challenges and utilizing the potential of modern technology to get the most value from digital technology
A. Understand how to leverage digital strategy to react to digital disruption
- 1. Understand the following concepts:
a)Digital Technology
b)Digital Business
c)Digital Organization
d)Digitization
e)Digital Transformation
- 2. Understand the following concepts:
a)Business strategy and business models
b)Digital and IT Strategy
c)Products
d)Services
B. How an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology
- 1. Know how to show how an organization’s viability is related to how agile, resilient, lean, continuous and co-creational it is
- 2. Know how to analyse the VUCA factors and address them in a Digital and IT Strategy
- 3. Three levels of digital disruption:
a)Ecosystem
b)Industry/market
c)Organizational
- 4. How an organization’s position in a particular market or industry is influenced by the following factors:
a)Achieving customer/market relevance
b)Achieving operational excellence
c)Internal and external focus
d)Balanced approach
- 5. Use a digital positioning tool to determine the appropriate position for a digital organization
C. Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence
- 1. Know how to apply the following approaches to achieve customer/market relevance:
a)Customer journeys
b)Omnichannel delivery and support
c)Context-sensitive delivery and support
d)Customer analytics
e)Customer feedback and 360° approaches
- 2. Know how to achieve operational excellence in the four dimensions of service management
D. Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy
- 1. Know how to use a digital readiness assessment to perform a gap analysis between an organization’s current and desired positions
- 2. How to define and communicate a vision and a strategy
- 3. Know how to use business cases to advocate for a Digital and IT Strategy
E. Understand how to implement a Digital and IT Strategy
- 1. Know how to define operating models for digital organizations, architecture management practice, and workforce and talent management practice
- 2. Major skills required of leaders in a digital organization
- 3. Apply the following approaches to strategy coordination and implementation:
a)Large-scale transformation
b)Incremental transformation
c)Mergers and acquisitions
d)Individual changes
- 4. Approaches to POMs (parallel operating models)
- 5. How to assess success of a Digital and IT Strategy, measurement and reporting practice
- 6. Typical activities of a digital transformation programme
Programme scope, delivery arrangements and suitability are confirmed during enquiry.