Duration
4 days
OVERVIEW
We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.
OBJECTIVE
Infographics can Help You Increase Your Subscribers and Followers
Infographics Can Increase Your Search Marketing Results
Infographics Can Make Your Content Really Go Viral
Infographics Can Increase Your Brand Awareness
Connects with your audience
- Simplify A Concept
Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool – delivering a large amount of information in a format that’s simple, clean, and concise
- Tell A Story.
Infographics are particularly useful for telling a story that emphasizes cause and effect relationships. While statistics and numbers can quickly overwhelm an audience, presenting them in an infographic makes data more user-friendly, and positions you as an expert in your field.
- Make It Beautiful
Background colors should complement the illustrations and fonts you choose. Design your infographic to fit on the page, so it can be viewed along with the articles you publish. It’s okay if visitors need to click on the image to see a high resolution version, but they should be able to view the entire graphic along with your article, to better understand its relevance.
Software: Adobe Illustrator & After Effects
COURSE OUTLINE
- 1. Getting to Know the Workflow
Getting started
Creating a project and importing footage
Creating a composition and arranging layers
Adding effects and modifying layer properties
Animating the composition
Previewing your work
Optimizing performance in After Effects
Rendering and exporting your composition
Customizing workspaces
Controlling the brightness of the user interface
Finding resources for using After Effects
Review questions and answers
- 2. Creating a basic animation using effects and presets
Getting started
Importing footage using Adobe Bridge
Creating a new composition
Working with imported Illustrator layers
Applying effects to a layer
Applying an animation preset
Previewing the effects
Adding transparency
Rendering the composition
Review questions and answers
- 3. Animating text
Getting started
About text layers
Creating and formatting point text
Using a text animation preset
Animating with scale keyframes
Animating using parenting
Animating imported Photoshop text
Animating text using a path animation preset
Animating type tracking
Animating text opacity
Using a text animator group
Cleaning up the path animation
Animating a nontext layer along a motion path
Adding motion blur
Review questions and answers
- 4. Working with Shape Layers
Getting started
Adding a shape layer
Creating custom shapes
Creating stars
Positioning layers with snapping
Incorporating video and audio layers
Applying a Cartoon effect
Adding a title bar
Using Brainstorm to experiment
Review questions and answers
- 5. Animating a Multimedia Presentation
Getting started
Animating the scenery using parenting
Adjusting an anchor point
Masking video using vector shapes
Keyframing a motion path
Animating additional elements
Applying an effect
Creating an animated slide show
Adding an audio track
Zooming in for a final close-up
Review questions and answers
- 6. Animating Layers
Getting started
Simulating lighting changes
Duplicating an animation using the pick whip
Animating movement in the scenery
Adjusting the layers and creating a track matte
Animating the shadows
Adding a lens flare effect
Animating the clock
Retiming the composition
Review questions and answers
- 7. Working with Masks
About masks
Getting started
Creating a mask with the Pen tool
Editing a mask
Feathering the edges of a mask
Replacing the content of the mask
Adding a reflection
Creating a vignette
Adjusting the color
Review questions and answers
Adobe Illustrator Training Course Objectives
- An overview to the workspace.
- How to select object using both the five selection tools and also with advanced selection techniques. You will understand how to work in groups and with Isolation mode.
- Create and modify basic shapes and join them together to create new shapes using both the classic pathfinder and the new Shape Builder. Learn about strokes and how to change the width, alignment, and create a variable width.
- Use Image Trace to trace raster images and make vector paths.
- Understand how to use artboards, including how to create, resize, rename, reorder, and delete them.
- Learn to scale, reflect, rotate, shear, and position objects with precision.
- Be introduced to the Pen tool to create straight and curved paths.
- Understand how color works in Illustrator, and create solid, pattern, and gradient swatches.
- Create and format basic type.
- 1. Getting to Know the Work AreaAdjusting the interface brightnessWorking with panels and panel menusResetting and saving your workspaceZooming with View commands and the Zoom toolNavigating through a document with artboardsWorking with multiple documents
- 2. Selecting and AligningSelecting objects using the selection toolsUsing advanced selection techniquesUsing Preview and Outline modesAligning objects to each other and to the artboardAligning anchor pointsDistributing objectsWorking with groupsWorking in Isolation modeSelecting objects behind other objects
- 3. Creating and Editing ShapesCreating a new documentWorking with basic shapes: rectangles, rounded rectangles, ellipses, polygons, and starsUnderstanding drawing modes: Draw Normal, Draw Behind, Draw InsideChanging the stroke width and its alignmentWorking with line segments and joining paths togetherUsing the Width tool and outlining strokesWorking with the Shape Builder, Pathfinder, Eraser, Knife, and Scissor toolsUsing Image Trace to create vector shapes from images
- 4. Transforming ObjectsAdding, editing, renaming, reordering artboardsTransforming content: scaling, reflecting, rotating, shearing objectsWorking with rulers guidesPositioning objects preciselyApplying multiple transformations
- 5. Drawing with the Pen and Pencil ToolsUsing the Pen tool to create straight and curved pathsDrawing arrows and creating dashed linesEditing curves, deleting and adding anchor pointsConverting between smooth points and corner pointsUsing the Scissors, Knife, and Eraser toolsDrawing and editing with the pencil tool
- 6. Color and PaintingUnderstanding color, color modes, and color controlsCreating custom color, spot color, and tint swatchesEditing a swatch and using Illustrator swatch librariesCreating and editing a Global color swatchCreating and editing color groupsWorking with the color guide panelCreating, applying, and editing patternsWorking with Live Paint
- 7. Type BasicsCreating point type and area typeFormatting type
Programme scope, delivery arrangements and suitability are confirmed during enquiry.