Duration
5 days
What will you learn?
- The Certified Digital Marketer (C|DM) Program is developed in line with the latest industry trends to help current and aspiring Digital Marketers to achieve their marketing objectives through digital technologies.
- The course teaches you how to enable your marketing activities achieve profitable acquisitions and retentions of your target audience within a multi-channel buying process and customer lifecycle.
Who Is It For?
The Certification in Digital Marketing is aimed to anyone who wants to develop the necessary skills to combat the Digital Marketing Profession at the same level with that experienced practitioners do.
Individuals with limited or no at all knowledge in Digital Marketing are welcome to join the course.
Experts in the digital marketing profession with many years of industrial experience, that have mastered the knowledge and skills stated in the C|DM Blueprint, they may apply to be grandfathered into the C|DM certification. Grandfathering refers to the exemption of attempting the digital marketing certification exam.
Prerequisites
- Students from any major looking to explore Internet Marketing as a career
- Anyone who is interested in taking up Internet Marketing as careers
Who Should Attend?
- Middle and senior-level managers frommarketing, e-commerce, web-design, sales and operations, strategic planning, and general management
- Senior technology and information managers who support marketing, e-business programs, product, brand, e-marketing, and advertising managers
- Finance managers responsible for customer profitability measurements and analysis sales and service managers
- Entrepreneurs and business owners looking to maximize their marketing budget
Course Content
01 Introduction to Digital Marketing
- Marketing: Inbound & Outbound.
- Marketing: Digital & Traditional.
- Marketing: Trends & Principles.
- Market Research: Principles & Methodology.
- Digital Marketing Landscape
- Digital Marketing Benefits
- Digital Marketing Planning Stages
- Digital Marketing Techniques
- Digital Marketing Limitations
- Digital marketing Legislation
02 Website Development
- Types of Websites
- Website Domain
- Website Hosting
- UX Designing
- Website Development Platforms
- Understanding E-business and E-commerce
- Evolution and Classification of E-commerce
- Policies for E-commerce and Digital Marketing
- Payments Methods
- Labs - WIX
03 Lead Generation & Management
- Lead Funnel
- Lead Generation
- Lead Nurturing
- Lead Conversion
- Lead Management
- Customer Relationship Management Tools
- Salesforce Tools
04 Analysis & Reporting
- Introduction to Web Analytics
- Data Collection Methods
- Web Analytics Process
- Web Analytics Platforms
- Web Traffic & User Insights
- Audience Analysis
- Conversions Overview
- Best Practices for Web Analytics
- Lab - Webmaster Tool
- Lab - Google Analytics
05 Search Engine Optimization (SEO)
- Search Engine Principles (On Page and Off Page)
- Search Engine Process
- Search Engine Ranking Optimization
- Local SEO
- Google Algorithms
- Hacking SEO
- SEO Tools & Platforms
- Lab - Moz and Woorank
- Search Engine Spam and Penalties
- Related Legislation
06 Campaign Marketing
- Important Terminology Related to Online Advertising
- Display Advertising Concept & Metrics
- Campaign Building
- Campaign Management
- Bid Management
- Real-Time Bidding (RTB)
- Campaign Review and Conversion Tracking
- Display Engine Marketing (DEM) Platforms
- Campaign Tracking
- Campaign Marketing Management Tools
- Campaign Marketing Lab
- Related Legislation
07 Search Engine Marketing (SEM)
- Search Engine Advertising
- Search Engine Advertising Classifications
- Objectives of Search Engine Advertising
- Advertisings with SEM Programs
- Search Retargeting
- Advertising on Google
- AdWords
- Yahoo! Search marketing
- Microsoft AdCenter
- Lab - Google AdWords
08 Content Marketing
- Content Marketing Principles & Tactics
- Content Marketing KPIs
- Content Marketing Stages
- Content Marketing Strategy
- Retention Marketing
- Conversion Metrics
- Intellectual Property & Copywriting
- Lab - WordPress
- Related Legislation
09 Email Marketing
- Design Principles
- Segmentation
- A/B Testing
- Scheduling Database and Subscription Management
- Data Driven Market place (DDM)
- Analytics & Metrics
- Labs – Scope and Mail Chimp
- Related Legislation
10 Affiliate Marketing
- Introduction to Affiliate Marketing
- 2-Tier: Partnerships
- 3-Tier: Ecosystem
- Supply Side Platform (SSP)
- Demand Side Platform (DSP)
- Affiliate VS Referral
- Best Practices for Affiliate Marketing
- Labs - Google AdSense
- Related Legislation
11 Social Media Marketing (SMM)
- Social Media Platforms
- Social Media Campaigns/Advertising
- Social Listening
- Social Media Analytics Platforms
- Social Media Management Platforms
- Labs – Hootsuite
12 Mobile & Proximity Marketing
- Mobile Apps
- Mobile Advertising
- SMS Marketing
- Proximity Marketing
- NFC (Near Field Communication)
- Bluetooth
- QR Codes
- Analytics
- Augmented Reality & Integration
- Labs - Bluetooth Proximity Marketing
- Related Legislation
13 Video Marketing
- Video Marketing Principles
- Video Marketing Guidelines
- Best practices & tools
- Virtual Reality
- Live Streaming
- Labs – Youtube
14 Strategy & Planning
- Understanding the Strategic Planning
- Digital Marketing Strategy
- Digital Marketing Mix, Budgeting & ROI
- Lab - Building Marketing Strategy
- Programmatic Marketing
- Lab - Marketing Automation Platforms
- Pardot, B2B Marketing Automation by Salesforce
Programme scope, delivery arrangements and suitability are confirmed during enquiry.