Duration
1 day
Overview
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. With Google Tag Manager, you can deploy various types of tracking code on your site, including Google Analytics.
Meanwhile, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
So, Google Tag Manager is just the middleman between the implementation on your website and the tracking tool (Google Analytics), where the data gets sent. Both tools are free and when Google Analytics is implemented together with Google Tag Manager, they can help your business in different ways.
Now, managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In the morning session of this course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
In the afternoon session, you'll learn how to use Google Analytics effectively, including how to create an account, implement tracking code, analyse basic reports (analyse audience, acquisition & behaviour report), and set up goals and campaign tracking. Finally, we will look at implementing our Google Tag Manager and see it operate in Google Analytics.
IMPORTANT NOTE: ALL PARTICIPANTS MUST HAVE A GMAIL OR GOOGLE ACCOUNT TO ACCESS THE GOOGLE TAG MANAGER AND GOOGLE ANALYTICS DASHBOARDS.
METHODOLOGY
This course is a hands-on practical guided. Trainees will be taught, with examples and will be required to carry-our exercises immediately. All trainees will learn and practise making Google Tag Manager
For the morning session (Google Tag Manager) trainees will be accessing the dashboard at
For the afternoon session (Google Analytics) trainees will be accessing the dashboard at
COURSE OUTLINE
Morning Session
- Starting out with Google Tag Manager
- Start with a measurement plan
- Develop a tag implementation strategy
- Tag Manager overview
- Setting up Google Tag Manager
- Install the Google Analytics tag
- Set up a GA Property variable
- Set up cross-domain tracking
- Understand the Data Layer
- Collecting data using the Data Layer, Variables, and Events
- Pass static values into Custom Dimensions
- Pass dynamic values into Custom Metrics
- Track events with variables
- Using Additional Tags For Marketing And Remarketing
- Set up Google Ads conversion tracking
- Set up Dynamic Remarketing
- Some examples and tests
Afternoon Session
- Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
- Basic Reports
- Audience reports
- Acquisition reports
- Behaviour reports
- Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
GTM & GA Integration Advanced
Programme scope, delivery arrangements and suitability are confirmed during enquiry.