Duration

1 day

Overview

Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.

This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events.

Course Highlights

Creating an account and container
Installing containers
Working with variables
Firing events with triggers
Using custom tags

Outline

Topic 1 Get Started on Google Tag Manager

Google Tag Manager Overview
Setup Account and Container
Setup Tags
Setup Triggers

Topic 2 Variables

Setup Variables
User Defined Variables
Data Layer

Topic 3 User Setup and Best Practices

Setup Users and Permissions
Best Practices for Google Tag Manager

Programme scope, delivery arrangements and suitability are confirmed during enquiry.