Duration
2 days
Overview
Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you with correctly understanding Google Analytics 4 reports.
Start using the latest version of Google Analytics with confidence.
You will learn
- 1. What is Google Analytics 4
- Data collection model
- How to upgrade from current Google Analytics, if you are using one
- How to setup Google Analytics
- Google Analytics reports
- Conducting Analysis
Audience
- Business Owners who use Google Analytics to monitor web traffics to their websites
- Digital Marketers who use Google Analytics to monitor web traffics
Outline
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Setup and Install GA4
- Accessing GA4 Demo Data
Topic 2: GA4 Reports
- Acquisition Reports
- Engagement Reports & Events
- Monetization Reports
- Retention Reports
- Demographics Reports
- Tech Reports
Topic 3: Explorations and Analysis
- Create a New Exploration
- Free Form Exploration
- Funnel Visualisation Analysis
- Path Exploration
Programme scope, delivery arrangements and suitability are confirmed during enquiry.