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EIEIO / DATA SCIENCE

Google Analytics Certification

Course outline

2 days
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Duration

2 days

Prerequisites

It is helpful if you’ve already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.

Who Should Attend

This course is intended for those with responsibilities in the area of marketing, business analysis, web development and sales. Google Analytics focuses on using web analytics to make data-driven decisions and drive performance improvements.

Exam Format

The Google Analytics Certification exam is 90 minutes consisting of 70 Multiple-Choice Questions, with a Passing Score of 80%.

Course Overview

Google Analytics 101 - Whether you're brand new to Google Analytics or looking for a refresher on the basics, Analytics 101 is the seminar for you. In this course, we focus on providing you with a broad introduction to all of the reports – and more importantly, the insights – that Google Analytics can generate. We'll show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Even if you've never used the program before, this Google Analytics training will leave you knowing more than enough to be dangerous.

Google Analytics 201 - Google Analytics 201 goes much deeper than the 101 course, exposing you to advanced features and analysis techniques. You'll learn how to use powerful tools like Advanced Segments and Multi-Channel Funnels, while seeing realworld analysis techniques you can apply to your SEO efforts, your SEM campaigns, and much more. By the time you walk out of this Google Analytics seminar, you'll be a budding Analytics ninja – not just a report squirrel.

Learning Outcomes

Google Analytics 101

  • An introduction to web analytics in general, and Google Analytics in particular
  • The dozens of reports Google Analytics provides you "out of the box"
  • Generating actionable insights from your website’s data
  • Measuring business outcomes rather than just counting visitors

Google Analytics 201

  • How to use the most powerful features of Google Analytics
  • How to measure every marketing effort your organization is making – whether online or offline
  • Analysis techniques you can use to immediately start improving the performance of your SEO program, your SEM campaigns, and any other marketing campaigns you’re measuring
  • How to measure the impact of social media outlets like Facebook, Twitter, and Google+

Course Outline

Google Analytics 101

  • What is web analytics?
  • Getting started with Google Analytics
  • The Audience reports: who are these people?
  • The Traffic Sources reports: how did they get here?
  • The Content reports: what did they do on my site?
  • The Goals and E-Commerce reports: how much are they worth?
  • Wrap-Up and Q&A

Google Analytics 201

  • Reporting vs. Actionable Analysis
  • Advanced Campaign Tracking
  • Advanced Segments
  • Custom Reports
  • Analytics for SEO
  • Analytics for SEM
  • Analytics for User Engagement
  • Multi-Channel Funnels (MCF)
  • Flow Visualizations
  • Social Media & Real-Time Reports
  • Remarketing with Google Analytics
  • Wrap-up and Q&A

Programme scope, delivery arrangements and suitability are confirmed during enquiry.