Duration

Google Analytics 4

2 days

Overview

Google Analytics 4 (GA 4) is the first major revision in years to the de facto standard in Google Analytics. It provides the means to track, analyse, and report on the visitors to your site and app—who they are and what they do.

Outline

Topic 1: Get Started on Google Analytics 4 (GA4)

Overview of Google Analytics 4
Setup and Install GA4
Accessing GA4 Demo Data
GA4 Homepage and Intelligent Insights

Topic 2: GA4 Reports

Acquisition Reports
Engagement Reports & Events
Monetization Reports
Retention Reports
Demographics Reports
Tech Reports

Topic 3: Explorations and Analysis

Create a New Exploration
Free Form Exploration
Funnel Visualization Analysis
Path Exploration

Topic 4: Configure Goals and Conversions

Setup Enhanced Measurement Events
Mark Events as Conversions
Conversion Path Reports

Topic 5: Customize Events and Audience

Advertising Snapshot
Model Comparison
Customize Events
Customize Audience

Programme scope, delivery arrangements and suitability are confirmed during enquiry.