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Google Ads Certification

Course outline

2 days
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Duration

2 days

Prerequisites

This course assumes no prior knowledge of Google Ads. While having an account is not a prerequisite, past attendees

have found it helpful to have an Google Ads account and some experience in the interface prior to attending.

Who Should Attend

This course is intended for new Google Ads advertisers looking for a foundational knowledge and overview of the Google Ads platform, along with tips for creating, cleaning up, and optimizing Google Ads campaigns.

Exam Format

The Google Ads Certification exam is 90 minutes consisting of 65 Multiple- Choice Questions, with a Passing Score of 80%.

Course Overview

Google Ads 101 – If you’re getting started with Google Ads or could use refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google Ads training focuses on how Google Ads works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live

accounts help make the learning tangible and stick. This course is ideal for anyone who needs to clean up campaigns or start them from scratch.

Google Ads 201 – Building on the foundation of Google Ads 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging Google Ads for displaying advertising. And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your Google Ads campaigns to truly measure the return on your advertising investment.

Learning Outcomes

Upon completion of Google Ads 101 course, you will be able to:

  • Understand what online advertising is and where Google Ads fits in
  • Learn how Quality Score works and why it’s so important in the Google Ads auction
  • Learn how to structure your account, campaigns and Ad Groups to position yourself for success
  • Learn how to research, identify and refine the keywords and match types you’ll be bidding on
  • Learn tips for writing great text ads that will stand out from the competition
  • Create your first campaign and target users by geography, language, device, and even day of week and time of day
  • Learn Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
  • Learn how to manage your account with the Google Ads Editor
  • Understand the reporting features of Google Ads and how to leverage key user interface components
  • Learn how to tracking conversions and measure ROI from your campaigns

Upon completion of Google Ads 201 course, you will be able to:

  • Use contextual, place, topic and audience targeting techniques to find the right places to put your ads
  • Connect with your audience on millions of websites using image, video, and rich media display ad formats
  • Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities
  • Use remarketing to identify and target prospective customers with laser focused messaging
  • Leverage the opportunity created by mobile devices and effectively advertise to smartphone and tablet users
  • Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher
  • Expand and refine keyword lists and continually optimize bidding strategies
  • Expand your text ads with location, call, product, site link, social, and mobile app extensions
  • Diagnose problems – and find areas for improvement

Course Outline

Google Ads 101

  • Introduction to Online Advertising
  • Fundamentals of Google Ads
  • Structuring Your Google Ads Account for Success
  • Developing Keyword Lists
  • Writing Great Ads
  • Creating Your Google Ads Account
  • Creating Your First Campaign
  • Ad Extensions
  • Working with the User Interface
  • Linking Google Ads to Google Analytics
  • Conversion Tracking

Google Ads 201

  • Google Display Network (GDN)
  • Contextual Targeting
  • Placement Targeting
  • Audience Targeting & Remarketing
  • Google Ads Tools and Advanced Features
  • A/B Testing
  • Dynamic Keyword Insertion (DKI)
  • Measurement with Google Analytics
  • Optimizing Keywords, Ads and Landing Pages
  • Performance Reporting
  • Mobile Targeting & YouTube Ads

Programme scope, delivery arrangements and suitability are confirmed during enquiry.