Duration

Fundamentals of Adobe Target Training

1 day

Outline

Target and Adobe Experience Cloud
How Does Target work
Testing versus Targeting
Targeting Terminologies
Optimization and Design Strategy
Creating A/B Test Activity
Editing Options in the Experience Composer
Form-based Experience Composer
Performing Template Test
Creating Offers
Performing Activity Quality Assurance
Activating an Activity
Interpreting Activity Reports Data by Analyzing Lift, Confidence, and Confidence Level
Creating Custom Audiences
Managing Audiences
Creating Experience Targeting Activity
Audiences Report Filtering
Conflict Resolution
Activity Collisions
Activity Priorities and Success Actions

Programme scope, delivery arrangements and suitability are confirmed during enquiry.