Duration

2 days

Overview

In this 2 days Google Analytics training course, the topics will cover from the basic fundamentals to the advanced techniques on using Google Analytics to analyse the performance of your digital marketing channels, visitor segmentation and their digital journey. This course focuses on using real-life business examples and hands-on practical exercises to guide you in understanding how web analytics can serve as a powerful insights tool for digital businesses.

Objectives

Improve individual’s proficiencies in Google Analytics, and assists them in making better well-informed decisions
Encourage individuals to analyse analytics data and derive actionables from insights

Who Should Attend

Business Owners who use Google Analytics to monitor web traffics to their websites
Digital marketers who use Google Analytics to monitor web traffics

Day 1

Topic 1: Introduction to Google Analytics

What is Google Analytics?
Page Tagging (cookies) vs. Log File Analysis
Limitations of Google Analytics
Basic Terminology
Setup Google Analytics Account
Installing Tracking Code
Explore Admin Settings
Setup Goals in Admin Settings
Setup Google Search Console & Google AdWords
Explore Report Interface

Topic 2: Audience Reports

Demographics Report
Geographical Report
Behavior Report
Technology Report
Mobile Report

Topic 3 Acquisitions Reports

Channel Report
Source/Medium Report
Referrals Report
AdWords Reports
Search Console Reports
Social Reports
Campaigns Reports
All Campaign Report
Paid Keywords Report
Organic Keywords Report

Topic 4 Behavior Reports

Site Content Reports
Site Speed Reports
Site Search Reports
Events Tracking & Reports

Topic 5: Conversion Reports

Goals & Conversions
Goals Report

Topic 6: Real Time Reports & Dashboard

Day 2

Topic 7: Advanced Report Setup

Segments
Content Groupings & Content Group
Custom Dimensions & Metrics
Custom Reports
Filters

Topic 8: Ecommerce Tracking

Ecommerce Tracking
Enhanced Ecommerce

Topic 9: Analysing User Journey

User Flow Report
User Explorer Report

Topic 10: Analysing Performance of Digital Marketing Channels

Attribution Model
Multi-Channel Funnel (MCF) Reports
Content Experiments

Topic 11: Integrating with Google AdWords & Google Tag Manager

Setup Remarketing Audiences for Google AdWords
Google Tag Manager

Programme scope, delivery arrangements and suitability are confirmed during enquiry.