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DESIGN THINKING WORKSHOP

Course outline

1 day
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Duration

DESIGN THINKING WORKSHOP

1 day

OVERVIEW

Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. The five-phase Design Thinking process is based on the renowned school model that is broadly used and has proven its value. This method combines both analytical and creative approaches to generate solutions. In this two-day action-oriented workshop, participants will work in small teams, guided by our design facilitators to experience a customer-centric approach to problem solving through a re-imagination of the end-to-end customer experience journey. Participants will develop skills such as ethnographers, visual thinkers, strategists and story-tellers through a hybrid of workshop discussions and activities. It covers building empathy through ethnographic research, generating ideas, prototyping and testing new concepts. ​

The IT engineers today are supposed to understand the problem statement in the exact manner as felt by the client. Otherwise, both the solution and the time invested will fail. Once requirements have been gathered, only then can the developers start thinking of programmatic solutions. The solutions that are developed are sent for the client’s experience. The feedback given by the client helps the designers and developers to iterate the process of software development. Design thinking has been used extensively in IT companies to brainstorm for solutions towards customer’s problems.

The use of design thinking principles has grown so much in the IT industry that nowadays world-renowned companies like Infosys have made it mandatory for its employees across the globe to undergo design thinking courses and get certified as a design thinker. The concept of design thinking is central to the process of developing software solutions, which target the exact needs of the customer and have the flexibility of getting modified in an iteration process based on the feedback given by the client.

BENEFITS

This is an experiential workshop, which emphasizes engagement, interaction and practice​. Participants should expect short presentations that introduce content, examples, case studies, video presentations, group activities for skills practice, and group discussions for reflection that deepens their learning. Participants will be given a challenge/project that requires them to work in teams to address one unmet need and present their ideas.

The advantages of using design thinking are as follows.

  • Acquire a deep understanding of the Design Thinking principles, process, and tools
  • Understand the mindsets of a design thinker
  • Apply the Design Thinking framework as a structured process to solve problems, generate breakthrough ideas and co-create an improved customer experience journey
  • Improve personal effectiveness by becoming a more empathetic service provider
  • Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions
  • Apply creative solutions and behavior-change analysis to innovation development and internal team processes
  • Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises
  • Practice empathy in applying a human-centered approach to design techniques, such as user research, user experience, prototyping, and journey mapping
  • Assess group dynamics and improve team performance through tools and processes designed to enhance collaboration and iteration in development
  • Guide teams to draw from a wide range of professional experiences and backgrounds and create stronger collaboration dynamics to heighten their approach to innovation
  • The solutions are prototyped
  • The results are verified
  • The best solutions are accepted
  • The solutions are experienced by the client before approval
  • Short iterations are possible to improve the user experience
  • Small cross-functional teams
  • Incremental delivery is possible
  • Fast feedback helps the designers and developers
  • discover new requirements
  • promote technological development
  • improve projects and processes
  • build a mindset

DETAILED COURSE OUTLINE

Module 1: Key Concepts & Principles of Design Thinking

  • Design thinking - Is and is not
  • Traditional thinking versus design thinking
  • Framework of design thinking
  • How design thinking can improve our innovative ability and personal effectiveness

Module 2: The Mindsets of a Design Thinker, Techniques & Approaches

  • Mindset of a Design Thinker
  • Other Mindsets
  • Culture of prototyping
  • Bias toward action

Module 3: EMPATHIZE: Understanding the Customer or User & Observing

  • Problem statement
  • Interview for empathy
  • Ask 5x why
  • Jobs to be done
  • Empathy map

GOAL

  • To gain an understanding of the experience, situation, and emotion of the user for whom you are designing through observation, engagement, and immersion techniques
  • Learn how to apply tools such as personas, empathy map and user feedback

Module 4: DEFINE: Framing the Opportunity

  • “How might we...” question
  • Storytelling
  • Define success
  • Vision cone

GOAL

  • To process and synthesize the findings in order to form a user story telling that you will address by identifying the user, his/her needs and insights gathered (data ana;ysis)

Module 5: IDEATE: Exploring Ideas & Solutions

  • Brainstorming
  • 2x2 Matrix
  • Dot voting

GOAL

  • To focus on idea generation, translate problems into solutions, and explore a wide variety and large quantity of ideas that go beyond the obvious solutions to a problem
  • Divergent and convergent ideation methods
  • Learn how to apply ideation techniques which involves translation and presentation of data

Module 6: PROTOTYPE: Building & Visualizing Ideas & Solutions

  • Exploration map
  • Prototype to test
  • MVP (Minimum Viable Product)

GOAL

  • To build to think - A simple, cheap and fast way to shape ideas so you can experience and interact with them
  • Learn how to apply tools such as developing physical prototypes, wireframes, and storyboards

Module 7: TEST: Reviewing & Deciding Solutions

  • Solution interview
  • Structured usability testing
  • A/B Testing

GOAL

  • To ask for feedback on your prototypes, to learn about your user, reframe your point of view and refine your prototype
  • Learn how to apply tools such as user feedback, observation, and evaluation matrix

Module 8: REFLECT: Learning & Improvement

  • Retrospective “sailboat”
  • Lessons learned
  • Problem to growth & scale innovation funnel

GOAL

  • To explore and examine ourselves, our perspectives, attributes, experiences and actions / interactions
  • Helps us gain insight, see how to move forward and develop them more thoughtfully

NOTEActivities on high team interaction and role-plays will be incorporated during training session with all participants to further facilitate and strengthen candidates understanding on Design Thinking concepts and methodology in an overall manner.

Programme scope, delivery arrangements and suitability are confirmed during enquiry.