Duration

Design and Orchestrate Marketing Campaigns Using Adobe Campaign Classic

3 days

Overview

Design and Orchestrate Marketing Campaigns Using Adobe Campaign Classic is a 3-day instructor-led (in a classroom or virtual) course. This course introduces you to the Campaign Classic User Interface (UI), features, and key concepts of Campaign Classic. Using hands-on exercises, you will learn how to implement marketing activities, send cross-channel campaigns, analyze campaigns, design recurring and retargeting campaigns, and design email content using the Adobe Experience Manager (AEM) content editor/ templates.

Prerequisites

Getting Started with Adobe Campaign
Digital Marketing knowledge

Target audience

Day-to-Day Marketers using Adobe Campaign Classic

Objectives

After completing this course, you will be able to:

Describe the features of Campaign Classic
Navigate through the Campaign Classic UI
Explain the key concepts in Campaign Classic
Create a plan, program, and campaign
Explain how to manage recipient data in Campaign Classic
Create and update recipient data
Create queries in Campaign Classic
Execute a cross-channel campaign
Execute a multi-delivery campaign by using control groups
Execute event-triggered campaigns
Perform A/B testing
Explain the Marketing Cloud integration with Campaign Classic
Design email content using the AEM content editor/templates

TOPICS

Campaign Classic: Features
Campaign Classic UI
Campaign Classic: Key concepts
Create a plan, program, and campaign
Manage recipient data
GDPR compliance of Campaign Classic
Create simple queries
Create advanced queries
Communication channels in Campaign Classic
Create and execute a cross-channel campaign
Create a recurring birthday campaign
Create a retargeting campaign
Create a recurring email delivery with approvals
Perform A/B testing
Marketing Cloud integration with Campaign Classic
Design email content using the AEM content editor/ templates

Programme scope, delivery arrangements and suitability are confirmed during enquiry.