Duration
2 days
Overview
All analytics work begins and ends with a story. Storytelling with data is the analytics professional’s missing link in delivering the essence of date signals and insights to executives, management, and other stakeholders.
In this analytics storytelling course, you’ll learn effective strategies and tools to master data communication in the most impactful way possible—through well-crafted analytics stories.
You'll explore what a story is and, perhaps more importantly, what a story is not. Find out how stories create value and why they matter. Learn to craft stories, command the room, finish strong, and assess your impact. Get practical help applying these ideas to your data analytics work. Plus, you'll learn guidelines and best practices for creating high-impact reports and presentations.
edX offers financial assistance for learners who want to earn Verified Certificates but who may not be able to pay the fee. To apply for financial assistance, enroll in the course, then follow this link to complete an application for assistance.
What you'll learn
- How to apply storytelling principles to your analytics work
- How to improve your analytics presentations through storytelling
- Guidelines and best practices for creating high-impact reports and presentations
Prerequisites
- One of the following edX courses or equivalent knowledge and skills:
- Analyzing and Visualizing Data with Excel
- Analyzing and Visualizing Data with Power BI
- Working knowledge of PowerPoint.
Course Outline
Welcome
- Before You Start
- Welcome to the Course!
- Introductions and Overview
- Instructor and Course Introduction
Prerequisites
- Course Schedule
- Grading
- Pre-course Survey
- Setup
- Installing Power BI Desktop
- Signing up for the Power BI Service
- Power BI Community
- Try Office 365 for Free
- Data Set
- Data Set and Examples Terms of Usage and Disclaimer
- Download the Data Set
- Getting Started
- Introduce Yourself
- The Power of Analytics Storytelling
- The Power of Storytelling
- Why Stories Matter
- The Universe is Made of Stories
- Data Science Example
- Definition of a Story
- Stories Create Value
- Stories and Science
- Stories and Psychology
- Further Reading
- Analytics Storytelling
- The Analytics Map
- Insight Types
- Artifact Types
- Data Viz and Comic Books
- Further Reading
- Lab
- Lab Assignment This content is graded
- Assignment Part 1
- Demo - Seattle Traffic Data
- Assignment Part 2
- Data Set Description
- Demo - Working with the Data Set in Excel
- Demo - Working with the Data Set in Power BI Desktop
- Demo - Working with the Data Set in Power BI
- Validation
- Checkbox
Craft Your Analytics Story
- Scope Your Analytics Story
- Define the Impact
- Explore the Landscape
- Know Your Audience
- Evaluate and Distill
- Further Reading
- Craft Your Analytics Story
- Craft Your Story
- Narrative Science
- Further Reading
- Lab
- Assignment
- Story Construction Prompts
- Hints
- Validation
- Multiple Choice
Perfect Your Analytics Story
- Leverage Visual Science
- Perfect Your Analytics Story
- Visual Science
- Visual Science Examples
- The Truthful Art
- Visual Cheat Sheet
- Further Reading
- Analytics Story Examples
- Story Makeovers
- Lollipops
- Great Combo
- Dual Axis
- Effective Scorecarding
- Visual Examples
- Productivity Example
- Dashboard Example
- Further Reading
- Lab
- Assignment 3 Part 1
- Demo - Perfecting Seattle Traffic Dashboard
- Assignment 3 Part 2
- Validation
- Multiple Choice
Land Your Analytics Story
- Land Your Story
- When You Begin
- See Stop Say
- Command the Room
- Finish Strong
- Assess Impact
- Further Reading
- Next Steps for Mastery
- Advanced Analytics and Storytelling
- Mastering Storytelling Interview
- Further Reading
- Lab
- Assignment
- Final Presentation Demo
- Validation
- Checkbox
Final Evaluation
- Final Assessment
- Wrap Up
- Post-course Survey
Get Microsoft Course Completion Certificate
- Instructions
This is a version-specific reference outline. Confirm the current syllabus and delivery arrangements with EIEIO.