Duration
2 days
OVERVIEW
Creative and design thinking is a critical component of visual thinking that gives one the ability to solve problems quickly and effectively. It involves a methodical step-by-step approach to thinking that allows you to break down complex problems into single and manageable components. Creative and design thinking involves the process of gathering relevant information and identifying key issues related to this information.
Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. The five-phase Design Thinking process is based on the renowned school model that is broadly used and has proven its value. This method combines both analytical and creative approaches to generate solutions. In this two-day action-oriented workshop, participants will work in small teams, guided by our design facilitators to experience a customer-centric approach to problem solving through a re-imagination of the end-to-end customer experience journey. Participants will develop skills such as ethnographers, visual thinkers, strategists and story-tellers through a hybrid of workshop discussions and activities. It covers building empathy through ethnographic research, generating ideas, prototyping and testing new concepts.
The workshop attempts to equip technical and administrative professionals with the analytical and creative thinking competencies. In general, participants will sharpen their left-brain and right-brain thinking skills, and learn to apply them in various work-related situations. Participants will many be familiarized with many proven techniques and tools that could be used to analyze, correlate, justify, and conclude information.
BENEFITS
- Enhance their ability to think analytically and creatively when confronted with numerous situations at workplace
- Understand the applications of various analytical and creative thinking techniques and tools
- Sharpen their analytical and creative thinking skills especially when dealing a problem situation
- Analytically and creatively think to address any complex situations that requires an effective resolution
- Acquire a deep understanding of the Design Thinking principles, process and tools
- Understand the mindsets of a design thinker
- Apply the Design Thinking framework as a structured process to solve problems, generate breakthrough ideas and co-create an improved customer experience journey
- Improve personal effectiveness by becoming a more empathetic service provider
DAY 1 CREATIVE & DESIGN THINKING PROCESS
- Dos and Don'ts in analytical thinking
- Common tools and techniques for analytical thinking
- Applications of analytical thinking
APPLICATIONS AND TOOLS OF CREATIVE & DESIGN THINKING
- Problem solving and Decision making
- Appraising situations and analyzing information
- Statistical tools, data analysis methods
- Drawing interpretations and correlation with data
- Quantitative and graphical approaches
DESIGN WITH CREATIVE THINKING SKILLS BASICS
- What is creative thinking?
- Creative thinking - A self-assessment
- Enhancing personal creativity and thinking
- Obstacles to creative thinking
- Developing creative thinking and visual competencies
DAY 2
EMPATHIZE: Understanding the Customer or User
- To gain an understanding of the experience, situation and emotion of the user for whom you are designing through observation, engagement and immersion techniques
- Learn how to apply tools such as personas, empathy map and user feedback
DEFINE: Framing the Opportunity
- To process and synthesize the findings in order to form a user Point of View (POV) that you will address by identifying the user, his/her needs and insights gathered
- Learn how to apply tools such as POV, How Might We (HMW), stakeholder map, customer journeys, context map and opportunity map
IDEATE: Exploring Ideas & Solutions
- To focus on idea generation, translate problems into solutions, and explore a wide variety and large quantity of ideas that go beyond the obvious solutions to a problem
- Divergent and convergent ideation methods
- Learn how to apply ideation techniques (e.g. Brainwriting, Nyaka method, SCAMPER, What if, etc.) and tools such as sketches, prioritization matrix, affinity diagram and idea evaluation matrix
PROTOTYPE: Building & Visualizing Ideas & Solutions
- To build to think - A simple, cheap and fast way to shape ideas so you can experience and interact with them
- Learn how to apply tools such as developing physical prototypes, wireframes and storyboards
TEST: Reviewing & Deciding Solutions
- To ask for feedback on your prototypes, so as to learn about your user, reframe your POV and refine your prototype
- Learn how to apply tools such as user feedback, observation and evaluation matrix
NOTEActivities on high team interaction and role-plays will be incorporated during training session with all participants to further facilitate and strengthen candidates understanding on Creative and Design Thinking methodology in an overall manner.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.