Duration
2 hours
Overview
In this Online Copywriting Course for Beginners you will learn the rules for writing sales copy for advertisements and promotional materials – as the professionals do it at advertising agencies. You will also learn the secrets to writing copy that engages with your target audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course includes Advertising Principles and Advertisement/Post Design to make the lessons comprehensive. You always need an image to accompany your words to make a complete piece of content. This is what makes this Copywriting Course different from any out there. You need to learn to design an advertisement or post so that you have something that you can use for sales & marketing immediately after the course.
Hands-On Course
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application. Participants will also have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
Words Rule the Net
The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting.
ONLINE COPYWRITING COURSE FOR BEGINNERS
DETAILS:
The following is this online course’s details:
- Duration: 2 Hours
- Delivery: Online
- Course Format: Pre-recorded videos & slides
- Resources: Done-For-Templates & Worksheets Provided
- Certification: Awarded by the Institution
WHAT YOU WILL LEARN
In this Online Copywriting Course, you will learn:
COPYWRITING (VIDEO LESSONS):
COPYWRITING COURSE SUBJECTS
This series of videos will teach you Copywriting the right way:
- Lecture 1: Introduction to Copywriting – 2m
- Lecture 2: What Is Copywriting? – 12m
- Lecture 3: Principles of Copywriting – 13m
- Lecture 4: How To Write Copy – 14m
- Lecture 5: Before You Start Writing – 10m
- Lecture 6: Tone & Manner – 3m
- Lecture 7: Writing The Advertisement – 6m
- Lecture 8: Designing The Advertisement – 19m
- Lecture 9: Advertisement Samples – 12m
CERTIFICATION
Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.