Duration
Certified Product Manager
3 days
Overview
How do you stand out from the crowd as a Product Manager? The best way to differentiate yourself as a Product Manager and show that you are a professional who truly understands this discipline is to obtain a Certified Product Manager® (CPM®) credential from AIPMM. The ability to create a clear competitive edge is critical in your career in Product Management.
This CPM® certification training prep course will provide you the necessary knowledge and insight you need to demonstrate your proficiency in Product Management to your company and colleagues. It will prepare you to understand and master the strategies, methodologies, and techniques to become a Certified Product Manager (CPM®). This will demonstrate that you understand both the basic and the high-level strategic functions of Product Management.
AIPMM’s Certified Product Manager® program was developed to focus on key activities needed to lead interdisciplinary teams to achieve exceptional product outcomes. It breaks through industry barriers to set the standard with proven methods and processes. By preparing to take the CPM® certification exam, you will cultivate core thinking and skills that can be applied to any product at any time during any phase of the product life cycle.
This course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved.
By earning the AIPMM CPM® credential, you will:
- Demonstrate a thorough understanding of theoretical and practical product management strategies, concepts, principles and terminology
- Be able to evaluate and implement every aspect of the product management strategy and process, including new product development though product end-of-life in both start-up companies through Fortune 500 companies.
Course includes the following
- Instructor-led training at preferred customer site
- Web-based training you can access from anywhere for 90 days
- Printed course handbook
- Practice quizzes and exam questions to prepare for certification exam
Stand out from the crowd. Prove your mastery of Product Management strategies, methodologies and techniques to achieve exceptional product outcomes. Get a great promotion, raise or new job. Accelerate you career. Price includes training course, templates, guides, tools, AIPMM membership, and corresponding certification exam fee. This course will easily pay for itself with your next job promotion, performance review or new job.
Benefits to Product Managers
- Gain knowledge and critical skills in Product Management at home or office
- Validate your expertise in Product Management
- Advance your career in Product Management
- Differentiate yourself from others
- Get a great new job or promotion
- Open up new opportunities in growing markets
- Increase your salary dramatically over your entire career
- Thoroughly prepare to take the CPM® certification exam
Benefits to Executives, VPs/ Directors of Product Management
- Increase team skill sets and effectiveness
- Help your employees grow their careers
- Increase team satisfaction
- Ensure planning efforts are aligned with business, market and growth strategy
Benefits to HR Departments & Training Professionals
- Provides employees with a widely-respected credential
- Eliminates the cost of bringing a trainer onsite or sending attendees to training
- Affordable comprehensive training that can be started anytime anywhere
Comprehensive training course includes everything you need
- Instant access to on demand self-paced training until successful completion of the exam
- Instant access to study guide
- Instant access to AIPMM glossary of terms used in the exam
- Access to archived instructor-led sessions after they are delivered for review
Earn the industry-standard prestigious AIPMM certification
- Includes the Certified Product Manager (CPM®) certification exam fee
- Stand out from other Product Managers
- Show that you are an expert in Product Management
- Prove that you have mastered both theoretical and practical as well as strategic and tactical concepts
Review and practice as much as you need to ensure mastery of the material
- The sample quizzes and practice test included can be taken as many times as you want until you are sure you are ready for the certification exam
- Automatically calculated test scores with ability to review and see what the correct answers are
- Course handbook and study guide to follow along with the training presentations and take notes
- Review the included sample essay questions to get an idea of what to expect on the AIPMM exams
Who Should Attend
This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to plan, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam.
AIPMM Certification Exam
The AIPMM Certified Product Manager (CPM®) certification exam assesses the Product Manager's expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.
The ability to assess licensing opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing the goods or services from the portfolio is also measured.
The online CPM® certification exam is comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas:
- Tools & Measurements [5%]
- Strategy [10%]
- New Product Development methodology [10%]
- Teams, People & Organizational Issues [15%]
- Marketing Research, Business Plans & Documentation Processes [25%]
- PLM with an emphasis on effective, real-world decision-making [35%]
Outline
Session No.
Topics
Time / Length & Deliverables
Overview
- Exam Guidelines
- Introduction to Product Management and Marketing
To discuss what is product management, product marketing, what is difference between them, what roles do each play in the organizational lifecycles function that has inbound and outbound
- Product Life Cycle Management Process
This section provides an overall view of product lifecycle and discusses the role of product management and product marketing from conceives to retire. Product Management is responsible from conceives to launch; looking internally for cost control and monitor the profit. Many refer to inbound (product development) and outbound (product marketing) functions. And Inbound product management (aka inbound marketing) is the "radar" of the organization and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity as well as documenting requirements and setting product strategy. In comparison, outbound activities are focused on distributing or pushing messages, training sales people, go to market strategies and communicating messages through channels like advertising, PR and events. In many organizations the inbound and outbound functions are performed by the same person
- New Product Development
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. New product development is described in the literature as the transformation of a market opportunity into a product available for sale[1] and it can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief)
- Commercialization
Product Lifecycles Stages - Introduction, Growth, Maturity, Decline, Withdrawal. Six sigma, lean methodology
- Strategic Planning
Strategic planning is essential for organizational success. There is no one model of strategic planning. However, the strategic planning process should include a situational analysis. This consists of looking at the current external and internal environment the organization finds itself in, formulating organizational objectives and strategies based upon the environmental assessment, and developing procedures to implement and evaluate the strategic plan. Strategic plans for business organizations often cover a three-to-five year period, but if the business or its environment is highly dynamic, a shorter period may be advisable.
- Practice Questions
08:30 – 17:00 p.m.
Marketing Requirement Documents.
Product Requirement Documents Functional and Impact Requirements
Design Specification Functional Specification Services Innovation
Day 2
- Value Creation
Value creation is the primary aim of any business entity. Creating value for customers helps sell products and services and this section we discuss the value creation process for products or services as well as the extended chain of companies delivering the complete solution to your customers and how to develop and nurture your extend value chain to leverage and support your internal resources.
- Product Management Toolbox
A review of some of the tools that product managers can use. Pricing Strategies,
Porter’s 5 Forces, BCG, Ansoff Marketing Matrix, Customer input … etc
08:30 – 17:00 p.m.
Supply Chain Analysis Product Development Roadmap
Product Retire Plan, Marketing Mix Modelling Extended Marketing Mix - 7P - Physical Evidence, People and Process.
- Understanding Goods & Services
Define the product and different level of a product from a customer perspective and how their expectation and differences in them impact the product requirement. And understand the concept and difference of a product lines, product mix and product extension.
- Market Research
Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
- Marketing Mix
Review the 4P Marketing mix and discuss the extended marketing mix. And learn how to get the right combination of place, price, product, and promotion in your business. and may also discuss the Shumizi 4C (Consumer’s , Cost, Communication and Convenience ) and 7’C Compass which is an extend of 4C with Corporation, Commodity Consumer’s, Cost, Communication, Channel, Circumstances; and in the digital age, People, Participate, Personalize, Product, Process, Pay, Partner
- Practice Questions
Day 3
- Product Decisions
Discuss the various important elements or attributes of products when defining a product, and how these decisions build up a Business Case Document as well as financial justification for the product and the expected ROI.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.