Duration

Adobe Analytics Implementation

3 days

Overview

Adobe Analytics Implementation is a 3-day instructor-led (classroom or virtual) course, where you will learn how to implement Adobe Analytics on your website using Adobe Experience Platform Launch. You will learn to take business

requirements, translate them into an implementation solution, and code them directly on the page.

Prerequisites

Working knowledge of programming principles such as basic IF/THEN conditions, JavaScript logic, Adobe Analytics Variables, include files.

Target audience

Developers, Administrators, and Technical leads. In this case, a technical lead is responsible for translating their clients’ business requirements into specific variables and functions in Adobe Analytics and managing the deployment of Adobe Analytics code on their websites.

Objectives

After completing this course, you will be able to:

Analyze a Solution Design Requirements Document (SDR)
Utilize a Data Layer within an Adobe Analytics deployment
Describe the purposes, functions, and limitations of Adobe Analytics variables and features
Determine which variables, features, and functions will best solve specific business needs
Set up development environments
Configure the Adobe Analytics Extension to accept data
Implement and validate Experience Platform Launch code deployment of Adobe Analytics on a development website

TOPICS

Solution Design Requirements Document (SDR)
Foundations of Adobe Analytics Website Implementations
Experience Platform Launch: Introduction
Configure the Adobe Analytics Extension
Implement Page Naming
Implement Predefined Traffic Variables
Implement Custom Traffic Variables
Tracking Campaign Conversion
Implement Conversion Events
Implement Retail Variables with Events
Implement the Purchase Confirmation Page
Implement Custom Conversion Variables
Adobe Analytics Validation using Adobe Debuggers and Analysis Workspace.

Programme scope, delivery arrangements and suitability are confirmed during enquiry.