Duration
1 Day
Audience
Please refer to Course Overview for description information.
At Course Completion
- Utilize the core functionality available with IBM Digital Analytics and IBM Marketing Center
- How data is collected through IBM Digital Analytics tags and the tools to test and manage your site.
- Understand and apply recommended tagging guidelines
- Access in-product guidance and resources
- Reporting capabilities
- Implement website changes to better align and track your goals and metrics
- Create audience segmentation logic and evaluate your display ad campaigns
- Leveraging IBM Marketing Center features, including A/B testing, eMail marketing, and site personalization
Session 1: Getting Started
- Getting Started with IBM Digital Analytics
- Creating Dashboards and Workbooks
- Effective Troubleshooting
- Enterprise Analytics
Session 2: Analyzing Site Metrics, Content and Product Performance
- Top Line Metrics
- Action Ready Reports
- Event and Content Analysis
- Product Performance
- Demographics and Systems
Session 3: Utilizing Marketing Reports
- Marketing Channels
- Marketing Channels Attribution Reports
- Marketing Programs and Attribution Logic
- Mobile Analytics
- Natural Search Report
- Inbound Link Analysis
- Site Promotions Report
- Referring Sites Report
Session 4: Pathing and Enterprise Dashboard
- Creating and Analyzing Paths
- Enterprise Dashboard
Session 5: Tagging
- Tools and Tagging Fundamentals
- Fundamentals of Tagging
- Best Practices for Flash Tagging
- Tagging Best Practices to Optimize Marketing Tracking
Session 6: Explore
- Digital Analytics Explore
- Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
- Digital Analytics Explore: Flat List Reports
- IBM Digital Analytics Impression Attribution
- IBM Lifecycle
- IBM Segmentation
Session 7: Marketing Tactics
- IBM AdTarget
- IBM Digital Recommendations
- IBM LIVEmail
- IBM Search Marketing: Part 1 : Analyze
- IBM Search Marketing: Part 2 Campaign and Bid Management
- IBM Digital Analytics for Social Media
Session 8: Additional Applications
- Monitor
- Benchmark
- IBM Import
- WebSphere Commerce
Session 9: IBM Marketing Center
- IBM Marketing Center
- IBM Marketing Center V2
Session 10: Digital Data Exchange
- Digital Data Exchange: General Tagging
- Digital Data Exchange: Advanced Tagging
- The Digital Data Exchange API
This is a version-specific reference outline. Confirm the current syllabus and delivery arrangements with EIEIO.