Overview
This 2-day instructor-led course explores the basics of designing, building, and running a marketing campaign using IBM Campaign. This course prepares you to configure IBM Campaign's processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.
Audience
Marketing staff who design and conduct marketing campaigns, such as Marketing Specialists, Marketing
Analysts, Marketing Managers and similar staff.
Prerequisites
You should have general knowledge of database marketing.
Objectives
Explain the basics concepts of IBM Campaign
Explain the benefits of using IBM Campaign
Access the product documentation
List the IBM Campaign design considerations
Identify the commonly used IBM Campaign icons
Identify the processes available on the flowchart palette
Explain the purpose of each flowchart process
Configure flowchart processes in flowcharts
Create Derived Fields
Create User Variables
Create Offers from a template
Create Offer Lists
Assign Offers
Explain Base and Dimension Tables
Explain the difference between normalized and non-normalized tables
Map a Table
Create flowchart schedules
Create flowchart cell reports
View logs
Key topics
Please refer to the Objectives for description information.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.