Duration
2 days
Audience
Marketing staff who design and conduct marketing campaigns, such as Marketing Specialists, Marketing
Prerequisites
You should have general knowledge of database marketing.
Objectives
- Explain the basics concepts of IBM Campaign
- Explain the benefits of using IBM Campaign
- Access the product documentation
- List the IBM Campaign design considerations
- Identify the commonly used IBM Campaign icons
- Identify the processes available on the flowchart palette
- Explain the purpose of each flowchart process
- Configure flowchart processes in flowcharts
- Create Derived Fields
- Create User Variables
- Create Offers from a template
- Create Offer Lists
- Assign Offers
- Explain Base and Dimension Tables
- Explain the difference between normalized and non-normalized tables
- Map a Table
- Create flowchart schedules
- Create flowchart cell reports
Key topics
Please refer to the Objectives for description information.
Programme scope, delivery arrangements and suitability are confirmed during enquiry.