Duration

2 days

Overview

This course presents a comprehensive view of IBM Unica Campaign's administrative and management tasks, including topics on IBM Unica Campaign architecture, security, configuration, performance, and reports.

This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning, you should also attend the Introduction to IBM Unica Campaign 8, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Audience

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.

Prerequisites

You should have attended Introduction to Unica Campaign 8 or equivalent.

Objectives

Configure components of the IBM Unica Marketing Platform, including dashboards, the Scheduler, and Target Cell Spreadsheets
Manage security for users and objects
Use a variety of techniques to monitor and improve the performance of an IBM Unica Campaign installation
Configure IBM Unica Campaign for data source access, set up audience levels, and create custom attributes
Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

For Unica Partners:

This course is part 2 of 5 in the Unica learning series.

Partners should attend all five parts.

Key topics

IBM Unica Marketing Platform Configuration

Centralized Configuration
IBM Unica Scheduler
Dashboard Administration
Target Cell Spreadsheets
Rebranding and User Interface Customization

IBM Unica Campaign Security

Security Overview
Security Examples
Creating Users and Groups
Assigning Users to Groups
Security Policies
Creating Roles within Security Policies
Setting Permissions within Roles
Assigning Users and Groups to Security Roles
Assigning Security to Folders and Objects
Resolving Security Permissions
Operating System Security
Database Security

IBM Unica Campaign - Specific Configuration

User Tables and Table Mapping

Programme scope, delivery arrangements and suitability are confirmed during enquiry.