Duration
3 days
Audience
This basic course is for new users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.
For Unica Partners:
- This course is part 1 of 5 in the Unica learning series.
- Partners should attend all four parts.
Objectives
- Navigate the IBM Unica Campaign user interface
- Design, build, test, and execute Campaign flowcharts to support your marketing tasks
- Access your marketing data in IBM Unica Campaign via table mappings and catalogs
- Create offers and use them in your Campaigns
- Understand the response tracking features of IBM Unica Campaign
- View the standard analytical reports
- Schedule flowcharts and read flowchart logs
- Create offer attributes and offer templates
Key topics
IBM Unica Campaign Basics
- The IBM Unica Marketing Platform
- Integrated Marketing
- Navigation and Logon
- Other Menu and Page Features
- Campaign Concepts and Terminology
- Navigating Around the Unica Campaign Interface
Building a Flowchart, Part 1: Data Selection and Manipulation
- Creating Flowcharts
- The Select Process
- Table and Table Catalogs
- Strategic Segments
- Process Status Indicators
- The Merge Process
- The Segment Process
- The Sample Process
- Running Flowcharts
- Flowcharts Templates
Building a Flowchart, Part 2: Data Refinement and Output
- Building Queries
- Derived Fields
- Why Use Derived Fields?
- User Variables
- Snapshot Process
- Audience Levels
- Table Mapping
- The Audience Process
- The Extract Process
- Scheduler
Offer Attributes, Offers and Offer Lists
- The Offer and Response Life Cycle
- Offer Concepts
- Offer Attributes
- Offers and Offers Versions
- Creating Offers
- Using Offer Lists
- Creating an Offer Lists
Assigning Offers and Cell Management
- The Offer - Response Cycle
- Offer Assignment Flow
- Treatments and Treatment Codes
Programme scope, delivery arrangements and suitability are confirmed during enquiry.