Duration
1 day
Target Audience: Managers & Senior Executives
Learning Objectives
- Identify & classify stakeholders
- Conduct a comprehensive stakeholder need assessment
- Classify levels of importance & ways to influence stakeholders
- Develop a comprehensive communication matrix to focus on the needs are concerns of stakeholders
- Building competencies to communicate effectively with and influence the different stakeholders groups
- Develop approaches and strategies for change transitioning
Learning Methodology: Interactive workshop, case studies, exercises on real life issues, group discussions and presentations
Course Methodology
This course is carefully designed to provide the best mix of experience, theory and practice in a professional learning environment. Formal presentations will be brief and used mainly to introduce key concepts and significant elements of stakeholder management. Emphasis is on real case studies, and practical applications through “hands-on” action learning. Throughout the course you will require to have a high level of participation and group involvement.
Participants must bring their own stakeholder management issues as case studies for further analytical and critical analyses using the tools and techniques which are taught and discussed in this course. A project group Powerpoint presentation of around 10-15 minutes for the stakeholder, communications and change management will be required.
Special Note
Documentation such as templates, forms and checklists are provided with the main course material. You may freely use or modify them for use in your organisation.
Case studies for discussions by the facilitator
Real case (stories) on challenges: system deployment and change management, change of user groups and effect on project, a new project manager facing difficulties to get team support and loyalty, project managers being treated like project administrators by the CEO, and many others.
Course Outline
Strategic management approach
- Stakeholders and their implications on projects and operations
- Who are your stakeholders?
- Involving opposing stakeholders
- Managing internal and external stakeholders such as suppliers
Activity: Develop a stakeholder engagement plan
Stakeholder needs assessment
- Soliciting and understanding stakeholders’ needs and expectations
- Classify levels of importance & ways to influence stakeholders: The Power-Influence matrix
- Isolating stakeholders’ needs and wants
- Setting stakeholder management strategies
- McClelland's three needs theory on personality profiling
Activity: Understanding motives
Activity: Building up the stakeholder engagement plan (continuation of previous activities)
Stakeholder Change Management
- The ADKAR change management methodology: preparing – managing – reinforcing stakeholders and processes for change
- Ways of deploying project to ease the change transition - using ADKAR change management methodology
Activity: Develop an ADKAR mindset change strategy into the stakeholder engagement plan
Programme scope, delivery arrangements and suitability are confirmed during enquiry.